For the reason that hard as it may be, yet letting head out of your web page designing ideas and listening to the customer might actually be of profit in the long run.

I know everything you are saying, you’ve been in the net designing business long enough to recognize what works and wont doesn’t, what would my customer understand? Well after approaching web design in the same manner, I’ve unfortunately experienced no other choice but to give in to my best laid strategies and comply with the wants of my customers.

Structure of good websites usually means that it has to be attractive to the eye, and being totally functioning just for Search Engine benefits, but eventually it must screen professionalism to get the business depicted.

Making sure that you comply with W3C Standards (W3C Markup Affirmation Service) meant for both HTML CODE and CSS validation is definitely paramount to good design and development (but not essential for good Google PR, Let me discuss in later posts), so when designing we prefer to use bottom part HTML format and CSS text typeface like Tahoma 11pt, to generate neat easy to read text and nice site image designs.

I will list some cases of exactly where letting proceed has rewards for both parties involved and how in some circumstances actually triggered little or no online traffic for your website.

Case Study 1 ) Architectural Company flash and font issues

Our client wanted the use of Flash factors to display several architecture images with a decent fade among images and changes to initial CSS Typeface used Tahoma 11pt typeface and replace by Century Gothic 11pt, which is used in all all their logos and architecture design work.

Since many would know embedding Flash files into your webpage results in W3C Validation undefined source failing, thus copy the site Incorrect Markup. Following explaining this, the customer sensed the need to have a nice graphical thumb style picture far outweighed the importance of quality valid HTML Transition Markup. To them the appearance and notion of their webpage to their customers was far more advantageous than complying while using the W3C.

In addition , they will wanted the use of the Century Medieval font instead of Tahoma. By simply design 100 years Gothic has a much larger typeface height than Tahoma then when used elevated the web page height bigger than when using Tahoma thus causing the site displaying with scroll bars the moment view below 1024 a 768 quality, where recently it built in the whole webpage perfectly.

In the end the customer realized the desired affects they dreamed of and in the end it is the consumer who definitely knows very best.

Case Study 2 . Field supplier becomes boxed in

Our consumer had started out a new organization supplying card boxes just for moving and packing. They will wanted an easy site with heavy graphical image components and little or no text at the home page.

Trying to explain to the customer the role of text established search engines benefits and that having no legible text at the home page would probably limit their very own visibility, they will choose design over effects. Why you could ask will a company limit their likelihood of being found on search engines? Well the question nonetheless burns with us too, but as mentioned earlier the customer at all times knows ideal and the decision was exclusively theirs to make.

Their beliefs was simple, their website was purely to be utilized as a guide guide and not just the source of extra business, because their marketing strategies can be enough to garner frequent business.

To this day I even now wonder for what reason they limited their marketability and in particular their website which is always online and could be searched constantly of the day.

Therefore in summary the very best laid ideas of rodents and guys (well in this instance web designers) can be a utter waste great management because what I experience stated all of the along that your customer definitely knows best and ultimately they are the kinds paying for the service therefore sometimes is best to lay down your guns and agree defeat.