For the reason that hard as it can be, but letting head out of your internet site designing thoughts and hearing the customer might actually be of advantage in the long run.

I know the things you are saying, you’ve been in the internet designing business long enough to grasp what performs and will not doesn’t, what would my personal customer find out? Well after approaching web page design in the same manner, I have unfortunately experienced no different choice but for give in to my finest laid plans and comply with the chooses of my customers.

Construction of good websites usually means that it has to be appealing to the eye, as well as being fully functioning for Search Engine benefits, but finally it must screen professionalism just for the business showed.

Making sure that you comply with W3C Standards (W3C Markup Validation Service) designed for both HTML and CSS validation is usually paramount to good style and coding (but not essential for good Yahoo PR, I will discuss in later posts), so when designing we want to use basic HTML format and CSS text typeface like Tahoma 11pt, to make neat readable text and nice page image designs.

I will list some cases of where letting move has rewards for each party involved and just how in some situations actually resulted in little or no website traffic for your website.

Case Study 1 ) Architectural Company flash and font concerns

Our client wanted the application of Flash components to display a lot of architecture photos with a nice fade among images and changes to unique CSS Font used Tahoma 11pt font and replaced with Century Medieval 11pt, that is used in all their logos and architecture design and style work.

As a general rule would know embedding Flash data into your web page results in W3C Validation undefined source inability, thus copy the site Invalid Markup. Following explaining this kind of, the customer sensed the need to possess a graphical adobe flash style impression far outweighed the importance of quality valid HTML Transitional Markup. To them the looks and opinion of their webpage to their buyers was much more advantageous than complying considering the W3C.

In addition , they wanted the Century Medieval font instead of Tahoma. By design 100 years Gothic incorporates a much larger font height than Tahoma and when used elevated the site height larger than when using Tahoma thus causing the site exhibiting with slide bars once view within 1024 back button 768 image resolution, where previously it built in the whole page perfectly.

Finally the customer attained the desired affects they dreamed of and in the end it is the buyer who always knows greatest.

Example 2 . Field supplier turns into boxed in

Our customer had began a new organization supplying card boxes just for moving and packing. They wanted a straightforward site with heavy graphic image components and minimum text on the home page.

Explaining to the customer the role of text structured search engines results and that having no understandable text within the home page will limit their very own visibility, that they choose design and style over effects. Why you could ask may a company limit their likelihood of being found on search engines? Well the question continue to burns with us too, but as mentioned previous the customer generally knows ideal and the decision was only theirs to create.

Their beliefs was basic, their website was purely to be applied as a benchmark guide without the source of extra business, because their marketing strategies would be enough to garner consistent business.

Today I still wonder why they limited their marketability and in particular the website which is definitely online and could be searched at all times of the day.

Therefore in summary the very best laid plans of mice and men (well in this case web designers) can be a utter waste great management because what I have stated pretty much all along that customer constantly knows best and inevitably they are the types paying for the service and so sometimes it is very best to put together your firearms and acknowledge defeat.