Mainly because hard as it might be, but letting proceed of your website designing creative ideas and listening to the customer may actually be of gain in the long run.

I know everything you are saying, you’ve been in the world wide web designing business long enough to be aware of what works and wont doesn’t, what would my own customer find out? Well following approaching web development in the same manner, I have unfortunately possessed no additional choice but for give in to my finest laid strategies and comply with the needs of my own customers.

Building of good websites usually means that it has to be appealing to the eye, and also being fully functioning pertaining to Search Engine benefits, but ultimately it must display professionalism for the purpose of the business manifested.

Complying with W3C Standards (W3C Markup Approval Service) designed for both CODE and CSS validation is paramount to good style and encoding (but not required for good Google PR, Let me discuss in later posts), so when designing we plan to use bottom part HTML formatting and CSS text font like Tahoma 11pt, to make neat readable text and nice page image styles.

I will list some cases of where letting proceed has rewards for both parties involved and exactly how in some circumstances actually led to little or no online traffic for the web page.

Case Study 1 ) Architectural Firm flash and font things

Our consumer wanted the usage of Flash components to display several architecture images with a attractive fade between images and changes to main CSS Typeface used Tahoma 11pt typeface and replaced with Century Medieval 11pt, which is often used in all all their logos and architecture design and style work.

Since several would know sneaking in Flash documents into your site results in W3C Validation undefined source failing, thus rendering the site Incorrect Markup. After explaining this kind of, the customer felt the need to have a nice graphical flash style graphic far outweighed the importance of quality valid HTML Transition Markup. To them the appearance and perception of their webpage to their customers was a lot more advantageous than complying while using the W3C.

In addition , that they wanted the use of the Century Gothic font instead of Tahoma. Simply by design 100 years Gothic incorporates a much larger font height than Tahoma then when used elevated the site height bigger than when using Tahoma thus resulting in the site displaying with scroll bars once view within 1024 times 768 resolution, where previously it fitted in the whole site perfectly.

Ultimately the customer attained the desired affects they preferred and in the end it is the client who generally knows greatest.

Example 2 . Field supplier turns into boxed in

Our consumer had began a new business supplying cardboard boxes intended for moving and packing. That they wanted a basic site with heavy visual image elements and minimum text for the home page.

Trying to explain to the customer the role of text established search engines outcomes and that having no readable text at the home page might limit their very own visibility, that they choose style over outcomes. Why you may ask will a company limit their likelihood of being found on search engines? Well the question nonetheless burns with us too, but as mentioned previous the customer definitely knows finest and the decision was solely theirs to build.

Their school of thought was straightforward, their website was merely to be utilized as a reference point guide but not the source of extra business, as their marketing strategies can be enough to garner constant business.

Even today I still wonder as to why they limited their marketability and in particular their website which is definitely online and may be searched at all times of the day.

And so in summary the best laid strategies of rodents and males (well in this instance web designers) can be a say waste of good management when what I include stated most along which the customer generally knows ideal and in the long run they are the ones paying for the service therefore sometimes is best to lie down your weapons and concede defeat.