When should you Let Go Of Your Website Designing Strategies
As hard as it may be, nevertheless letting get of your site designing options and hearing the customer might actually be of advantage in the long run.
I know the things you are saying, you’ve been in the world wide web designing business long enough to discover what performs and will not doesn’t, what would my customer find out? Well following approaching website development in the same manner, I have unfortunately had no other choice but to give in to my very best laid plans and abide by the wants of my personal customers.
Engineering of good websites usually means which it has to be attractive to the eye, and being completely functioning meant for Search Engine benefits, but ultimately it must screen professionalism with respect to the business depicted.
Complying with W3C Standards (W3C Markup Validation Service) with regards to both HTML and CSS validation is definitely paramount to good design and development (but not essential for good Yahoo PR, I will discuss in later posts), so when designing we decide to use basic HTML format and CSS text font like Tahoma 11pt, to generate neat easy to read text and nice page image styles.
I will list some cases of where letting travel has benefits for each involved and just how in some situations actually lead to little or no web traffic for the web site.
Case Study 1 ) Architectural Company flash and font concerns
Our customer wanted the use of Flash components to display a number of architecture images with a great fade between images and changes to basic CSS Typeface used Tahoma 11pt font and replace by Century Medieval 11pt, which is used in all their very own logos and architecture design and style work.
Because so many would know sneaking in Flash data files into your internet site results in W3C Validation undefined source failure, thus object rendering the site Broken Markup. Following explaining this, the customer noticed the need to have a very good graphical expensive style impression far outweighed the importance of quality valid HTML Transitional Markup. To them the looks and belief of their website to their buyers was far more advantageous than complying while using W3C.
In addition , they will wanted the use of the Century Gothic font rather than Tahoma. Simply by design 100 years Gothic incorporates a much larger font height than Tahoma and once used elevated the site height larger than when using Tahoma thus leading to the site featuring with slide bars when view within 1024 times 768 resolution, where previously it built in the whole webpage perfectly.
In the long run the customer realized the desired impacts they wished for and finally it is the consumer who generally knows best.
Case Study 2 . Package supplier turns into boxed in
Our consumer had started out a new business supplying cardboard boxes intended for moving and packing. They wanted just-u.co.za a simple site with heavy graphic image factors and minimum text to the home page.
Trying to explain to the customer the role of text centered search engines effects and that having no legible text at the home page could limit their visibility, that they choose design over benefits. Why you may ask may a company limit their probability of being available on search engines? Well the question continue to burns with us too, but since mentioned previously the customer at all times knows very best and the decision was entirely theirs to create.
Their beliefs was simple, their website was purely to be used as a benchmark guide instead of the source of extra business, because their marketing strategies will be enough to garner continuous business.
Even today I still wonder as to why they limited their marketability and in particular their website which is always online and may be searched constantly of the day.
Therefore in summary the very best laid plans of mice and guys (well in this instance web designers) can be a say waste of good management as what I currently have stated pretty much all along which the customer generally knows ideal and ultimately they are the kinds paying for your service so sometimes it has best to take a nap your weapons and agree defeat.