Since hard as it can be, yet letting get of your website designing creative ideas and hearing the customer might actually be of advantage in the long run.

I know what you are saying, you’ve been in the net designing organization long enough to find out what performs and will not doesn’t, what would my own customer know? Well after approaching web design in the same manner, I’ve unfortunately experienced no other choice but to give in to my ideal laid plans and comply with the wishes of my own customers.

Structure of good websites usually means that this has to be appealing to the eye, and also being completely functioning with respect to Search Engine benefits, but in the long run it must display professionalism for the purpose of the business represented.

Complying with W3C Standards (W3C Markup Affirmation Service) for the purpose of both CODE and CSS validation can be paramount to good style and development (but not required for good Yahoo PR, I will discuss in later posts), so when designing we choose to use starting HTML format and CSS text typeface like Tahoma 11pt, to produce neat readable text and nice webpage image styles.

I will list some cases of where letting get has rewards for both parties involved and just how in some conditions actually lead to little or no web site traffic for the internet site.

Case Study 1 . Architectural Organization flash and font things

Our buyer wanted the usage of Flash elements to display a couple of architecture photos with a great fade between images and changes to basic CSS Font used Tahoma 11pt font and replace by Century Medieval 11pt, which is used in all their particular logos and architecture design work.

Since several would know sneaking in Flash documents into your website results in W3C Validation undefined source failing, thus rendering the site Invalid Markup. Following explaining this, the customer experienced the need to possess a graphical display style graphic far outweighed the importance of quality valid HTML Transition Markup. To them the looks and perception of their website to their clients was much more advantageous than complying while using the W3C.

In addition , they will wanted the Century Gothic font instead of Tahoma. By design 100 years Gothic contains a much larger typeface height than Tahoma and once used improved the webpage height bigger than when using Tahoma thus causing the site displaying with scroll bars the moment view beneath 1024 x 768 resolution, where previously it fitted in the whole page perfectly.

Ultimately the customer realized the desired influences they dreamed of and eventually it is the customer who usually knows very best.

Example 2 . Package supplier becomes boxed in

Our consumer had started a new organization supplying cardboard boxes boxes designed for moving and packing. They wanted a basic site with heavy graphical image factors and minimum text at the home page.

Explaining to the customer the role of text depending search engines results and that having no readable text in the home page may limit the visibility, that they choose design over effects. Why you might ask may a company limit their probability of being found on search engines? Very well the question continue to burns with us too, but since mentioned previous the customer at all times knows finest and the decision was exclusively theirs for making.

Their school of thought was basic, their website was purely to be applied as a referrals guide without the source more business, because their marketing strategies can be enough to garner consistent business.

Even today I still wonder how come they limited their marketability and in particular the website which is constantly online and could be searched all the time of the day.

Therefore in summary the best laid strategies of rodents and males (well in such a case web designers) can be a ful waste of good management mainly because what I possess stated all of the along the customer constantly knows finest and ultimately they are the types paying for your service thus sometimes is best to put together your weapons and concede defeat.