When To Let Go Of Your Website Designing Options
Since hard as it can be, nevertheless letting choose of your webpage designing tips and listening to the customer may actually be of benefit in the long run.
I know the things you are saying, you have been in the web designing organization long enough to learn what works and will not doesn’t, what would my own customer know? Well following approaching webdesign in the same manner, I have unfortunately acquired no different choice but to give in to my best laid strategies and adhere to the desires of my own customers.
Building of good websites usually means that it has to be attractive to the eye, and being fully functioning for Search Engine rewards, but ultimately it must display professionalism for the purpose of the business manifested.
Making sure that you comply with W3C Standards (W3C Markup Agreement Service) for both CODE and CSS validation is certainly paramount to good design and style and programming (but not necessary for good Google PR, I will discuss in later posts), so when designing we want to use platform HTML formatting and CSS text typeface like Tahoma 11pt, for making neat easy to read text and nice site image styles.
I will list some cases of exactly where letting move has rewards for both parties involved and exactly how in some instances actually ended in little or no web site traffic for the web site.
Case Study 1 ) Architectural Company flash and font issues
Our client wanted the use of Flash components to display many architecture images with a great fade between images and changes to main CSS Font used Tahoma 11pt typeface and replaced with Century Gothic 11pt, that is used in all all their logos and architecture style work.
Because so many would know embedding Flash documents into your webpage results in W3C Validation undefined source failure, thus making the site Unacceptable Markup. After explaining this kind of, the customer experienced the need to possess a graphical expensive style photograph far outweighed the importance of quality valid HTML Transitional Markup. To them the appearance and perception of their site to their clients was a lot more advantageous than complying while using the W3C.
In addition , that they wanted the use of the Century Gothic font rather than Tahoma. By design 100 years Gothic possesses a much larger font height than Tahoma and once used elevated the site height bigger than when using Tahoma thus resulting in the site showing with slide bars once view under 1024 by 768 resolution, where previously it fitted in the whole web page perfectly.
In conclusion the customer attained the desired influences they sought and finally it is the consumer who always knows greatest.
Case Study 2 . Box supplier becomes boxed in
Our customer had started a new business supplying cardboard boxes boxes just for moving and packing. They wanted dealerfinancialservices.co.za a straightforward site with heavy visual image factors and minimum text in the home page.
Trying to explain to the customer the role of text based upon search engines results and that having no readable text at the home page would limit their very own visibility, they choose style over outcomes. Why you may ask will a company limit their possibilities of being available on search engines? Well the question even now burns with us too, but since mentioned previously the customer at all times knows ideal and the decision was exclusively theirs to generate.
Their philosophy was simple, their website was merely to be applied as a personal reference guide and necessarily the source of extra business, as their marketing strategies will be enough to garner frequent business.
To this day I continue to wonder for what reason they limited their marketability and in particular the website which is definitely online and could be searched constantly of the day.
Hence in summary the very best laid ideas of rodents and males (well in this instance web designers) can be a utter waste great management as what I own stated each and every one along that your customer definitely knows ideal and in the long run they are the kinds paying for your service and so sometimes is best to put together your weapons and acknowledge defeat.